When Twitter was launched, nobody ever knew that this was going to be the next big thing on the Internet. With just 140 character message option, Twitter has surely come a long way. It is now an effective traffic generation tool for any online business worldwide.
Today, Twitter is a platform that every online marketer or online business owner would want to use to promote their business. Though, the message is limited to only 140 characters, its effective enough to pass on the valuable message to the targeted audience.
However, to use Twitter as a traffic generation tool, you’ll have to ensure that certain criterias are met and strategies are properly followed. Just logging into Twitter account, posting a random message neither drives any traffic to your business nor helps it anyway.
Username = Business Name
The username should reflect the business name. Instead of promoting business with your personal twitter account, create an account with business name as its user name. It gives an idea about the niche you work in, and the product or service you want to promote. Thus, people follow and visit the business website quite often.
Username has to be given preference when using Twitter as a tool to drive traffic. When messages are posted, the business name is reflected on the screens and the followers get to know about the existence of the company, product, service, or business that you own.
Upload the Business Logo
Change the default picture and upload the business logo or something related to the business, product or service. This is a personal choice. But, a picture can help people remember the name of your website.
There are plenty of tools that are available online for free, and some for a mere cost. These tools or say software post high quality content regularly from the twitter account. Thus, keeping the followers busy and attached to our website.
As new content is posted every now and then, traffic soars resulting in higher sales and profits. In short, more active your account on Twitter is, more the traffic to your website will be.
Recently, while browsing around on the net, I read a funny line which says, In case of fire, exit building before tweeting about it’. Now, just imagine the power of twitter and how useful it can be for your business. Millions of twitter accounts, millions of tweets each day, and a great traffic generating tool. This is what Twitter marketing is about.